Web designers in the industry know next to zilch of Internet Marketing, and this will be an enormous problem. eCommerce Marketing requires a site to be designed in a search engine friendly and compatible manner. Many websites don’t fare well in search engines because of the way they are designed. The following are some tips for web designers which they should be aware of Internet Marketing.
1) Does Faster Load Times impact Internet Marketing?
Websites may look great with beautiful graphics used but are often very slow to load for the website visitors. Individual visitors might even close the tab and try to browse for a competitor site even before your site finishes loading. Maintaining a website with shorter load times is very crucial for the web designer while focusing on internet marketing. If all your images are compressed it will help in improving the load times of websites.
2) Accurate File Names
An essential aspect is the file names of the website representing the content of each webpage. A web designer should always have the images named accordingly to match with the content of the webpage, whereas, this will be needed for internet marketing. For instance, using names like page_3.html don’t help convey what’s on the page. Search engines index websites that are relevant and clear about the knowledge or content they provide. Using descriptive, yet short names, like tips_for_web_designers.php, tell not only search engines bots that crawl, what’s on a page but humans too.
3) Importance of URLs to Internet Marketing
Moreover, just like file names, URLs should be created in formats that are meaningful to humans as well as search engines. URLs consist of a mixture of domain names, directory names and file names. All of those elements should be descriptive of what the content of the webpage and the directory are.
Have you come across many eCommerce website shopping cart URLs such as http://www.shopatmysite.com/store/index.php?pid=71930272. However, neither search engine nor human can determine the contents of this webpage. http://www.shopatmysite.com/store/widgets.php?product=reusable_baby_diapers is much better. Search engines will index pages with question marks within the URL, yet this might still hinder some search engines. Generating cleaner looking URLs that are easier to remember, such as http://www.shopatmysite.com/store/resuable_baby_diapers. The web designer has to be aware to always stick to such URLs.
4) Using Alt Tags
The “Alt Tags” in websites are displayed when graphics are turned off. A visitor may choose to switch off the graphics to find better Internet speed or may believe in alt tags due to physical impairment. This is why search engines still weigh alt tags into their ranking and indexing algorithms. Some web designers leave alt tags blank. Actually, they may be populated with catchphrases and precise depictions of the photos.
5) Website Usability
There are certain elements that people online expect the websites they encounter. Significant examples are the Home and Contact Us buttons. I find it quite annoying to find and locate these buttons. What an ease is it to browse a website and find the menu within the same location on every page. Generally, the primary button is Home and the final button Contact. Web designers should focus on aesthetics and beauty. Is it annoying to always have a similar menu format? Perhaps, it is easy to use? Yes. Additionally, when it involves internet marketing, easy-to-use drives the visitors toward making a purchase.
6) Using Meta Tags/Data
Many web designers as a practice use equivalent amount of meta tags on every page of a website. Does this help in ranking on search engines? Furthermore, you find the options to include meta descriptions as well. Search engine algorithms strive to bring relevant data to their users. Having page specific meta data is a different way of showing not just search engines, but your visitors, exactly what your webpage is about. This makes finding your webpages much easier.
Working on your keywords first is generally a good idea before starting to design a website. Firstly, keyword research should take place. The design of the website will be purely focusing on keywords. A web designer should include the keywords within the name, directories, file names, the menu items, the alt tags and meta tags and data. Focusing on your keywords while building your site will offer you an enormous advantage over many competitors in the industry. The process is far easier than incorporating keywords into a site after it has been designed.