Did you think building the website for eCommerce was hard? The most challenging is to build organic traffic to your website and retention of customers with your business. Having your eCommerce website up and running after listing your products or services does not guarantee the traffic. Promoting any eCommerce website has to be in an effective manner using eCommerce marketing techniques. Here are 10 tips on how you could own a successful eCommerce website.
1) Leverage the power of the internet
An organization or individual does not simply create a website for their business if was possible to go with print. Don’t let your eCommerce store become an online catalog of your products or services. Leverage the features that the internet has to offer and take advantage of them on your eCommerce website. For instance, the communication power that online businesses have at present is mind-blowing. They can easily influence their audience or loyal customers to create trends in the market. At the same time, they could easily promote their products among a vast number of people with ease. Providing an outstanding search capability while including interactive tools where the users feel like interacting more can actually grow your customer base.
2) Time is Money
Just as you believe in time is money, your customer’s time is as valuable too. Once they land on your eCommerce store, you have grabbed their attention for that point of time. The design of your website should be created in a method that grabs the customer’s attention instantly while providing them what they are looking for. Think about walking into a physical store. If you just stand there and not greeted by anyone, you start to wonder what is happening. At the same time, if the salesman comes and greets you and offers to show you around to the products you’re looking to purchase, you will stick around more and sometimes even purchase more than you were supposed to. Likewise, the same applies for eCommerce websites. Always, try to keep it simple and on point where customers or visitors could navigate easily.
3) Think about the customers when designing your eCommerce store
Your eCommerce store has to satisfy the requirements of the visitors who end up becoming customers and not yourself or the company, likewise, avoid posting unnecessary content that is of no use to customers.
4) Have your visitors involved
Plan on strategies that you could implement to have your visitors involved with your eCommerce store. Make sure to provide a great service for the value charged by your customers. Request for feedback and suggestions for your business from the customers you have served. Implement responsive chat support on your eCommerce store and also via your social media channels. Furthermore, you can implement a subscription for offers and promos options on the website to capture their email address which can be used to communicate with them even long after.
5) Be updated
Your eCommerce store should offer products and services that are relevant to the customer. Hence, this requires every aspect of the website also to be updated. Especially, use the personal touch where you could reach the customers by saying how your products can be used in their day to day life. Continue providing tips that are applicable even after you have landed the sale.
6) Make the eCommerce website design spectacular
Certain websites have simply overdone their design. Using the best graphics will only impress the designer of the website than the actual visitor. Always make sure that your site loads quickly and not filled with graphics because a slow website will have users leaving the site quickly. Sizes of the graphics should also be given attention to as many designers forget that they work on big screens. Even though it might look good to them, it will not appear the same to someone using a different resolution. Keep in mind that your visitors judge your eCommerce website at any given time.
7) Marketing your eCommerce Website
Implement the use of online forms for visitors to communicate with you rather than having your inbox spammed. This way you could collect their email address as well and use it for E-mail marketing campaigns. Regardless of the number of conversions, you might be able to generate traffic which might end up converting to sales. Ecommerce marketing strategies like retargeting can be really useful for your advertisements to be visible on any site that the visitor goes on to next. Encouraging visitors to sign up for availing discounts is also a way forward. However, marketing can make or break the brand image of a company or an individual.
8) Think big without limiting your mind
Billions of people have access to the internet daily. Once your eCommerce website is set up, don’t only think locally. Always be aware of your competition and plan to be a few steps ahead in the game. Build backlinks to your website and form partnerships if there are more growth opportunities. Rethink of a catchy email address for your customers to be in touch with you rather than settling with generic mailboxes like “info” or “sales”.
9) Form a plan to bring Repeat customers to the website
Keep using various strategies of eCommerce marketing such as Leveraging Social Media channels, emails, contests, discounts – anything that will drive the traffic to your eCommerce website. Just like running advertisements, always have your customers engage with your brand via social media. Plan on monthly giveaways, challenges, contents and keep up with the changing trends. The more that the customers understand that the brand is speaking to them, they would love to engage and keep purchasing on repeat.
10) Tracking the visitors on your eCommerce website
Google Analytics is a great tool that you could use for tracking the visitors on your eCommerce website. As a business owner, you need to identify what people are looking for in your site. If your visitors just leave the homepage, something needs to be fixed. How long a person stays on your website and do they return from different forms should also be monitored. For an eCommerce website to be successful, you should design with the customer in mind but not to impress the company or the owner.
