Today I am going to be sharing with you about how to gain reviews for your Amazon Products. Now some of you might not like what I have to share in because you’re here looking for some sort of black hat grey hat tactic or strategy that is going to enable you to achieve a large sum positive reviews in a short period of time.
I’m honestly not interested in sharing that because I don’t have that mentality when it comes to my business. I think it is crucial as a business owner and an entrepreneur especially in this industry to be able to develop the skill of taking any given decision and seeing what the short-term benefits are and what are the long-term benefits.
Are short term benefits worth it?
If I indeed move forward with this decision which is going to generate some great short-term benefits. What will be the long-term repercussions of that decision? I think that we need to be thinking about that a lot more because there are certainly many things that can be attractive in the short term.
Yes, you are able to get a lot of reviews or a lot of different strategies as Amazon grows or algorithm is always changing and people find loopholes and ways of doing things. It might work for you in the short term and you might achieve your goal of getting more reviews. Following this approach can lead to your account getting suspended your listing getting deactivated. This can ultimately lead to destroying the reputation of your brand.
You have to weigh that first and I believe that successful people are really good at doing so. They’re really good at looking at a decision and trying to be rational about it and think about all the different outcomes that could result from that decision. Sometimes you might go forward with something that’s going to reap you short term rewards but oftentimes in business, if you really want to be successful you have to sacrifice the short term in order to gain the long term benefits.
Thinking from a different perspective
When it comes to achieving more reviews for your customer the way I like to think of it is as follows; As if I am a customer. We are all customers in some way. Also, we shop for groceries we buy, clothes and many more. We probably shop on Amazon and as a customer I’m asking you what would it take for you to go and leave someone a positive review?
You know some people love leaving reviews and that’s awesome. A lot of people don’t like it and I myself honestly don’t leave reviews that often. It takes a circumstance, it takes something to blow me away before, so that I’m going to take out some time from my schedule. I’m going to log into an account maybe even sign up for an account just so I can leave this person review.
You see that it requires something of me to go ahead and leave a review and so for that to happen I need to be blown away. This is really valuable information as a business owner which you have to think to yourself. What can I do to blow my customers away? That is the mentality that you should have instead of the mentality of what some technique that I can just get reviews from people in the short-term. Forget this as it will not help you in the long run. This will only hurt your brand reputation in the future. Think about ways that you can create an amazing customer experience so that people don’t hesitate to think that they received something that they had expected. The more unique the methods you use, it starts giving you answers on How to Gain Reviews for your Amazon Products.
Going the Extra Mile
I’ll give you an example. Imaging you checked into this Airbnb last night. On the table behind you are a bouquet of roses and the Airbnb host did not have to go and buy fresh roses and leave them for you on the table. But they did and that got you thinking like wow! Generally, you would want to leave this person a review. Anyone will be excited to check out so that you can leave them a positive review. You are thinking about what had to happen in order for me to do that.
Definitely you may have stayed at many AirBnb’s while traveling around the world. There are many people who opt for Airbnb rather than staying at a hotel. Airbnb is also another business. Many people buy apartments and they don’t live in them. They just furnish it to the bare minimum and they constantly host people for Airbnb. This can be a great business.
A good host
Moreover, there are hosts where they provide everything and all you need; like two towels and two pillows. They make sure to give you just enough utensils for your stay. The hosts are kind of doing the bare minimum and then there are other people who go above and beyond. People go the extra mile and maybe you can relate to this in your own life because if you look around, it’s so easy to be stuck in your job and to be doing the bare minimum.
You already know what your role is in your job and you clock in and clock out and you do exactly what you’re told. It is easy to just get by without going above and beyond or without doing more than you are asked to do. Guess what? There are short-term gains. What if doing the bare minimum and that you don’t have to put in the extra effort?
In the long run
There are long-term repercussions of that because if you were to go and put in a little bit extra effort in whatever it is you do. Anything in life you put in 110 percent of the effort into your work, relationship, family and it will grow. You will be rewarded for that because you’re going to stand out. When your employer sees that you’re the last person at your job every single day because you want to go above and beyond, they’re going to notice you. It is the same with your business.
There are a few Airbnb hosts who go above and beyond to make you feel welcomed. They always think of what could I do better to attract more customers. What can I do to just make this a great experience for the next people who are going to be staying in my home? This additional aspect doesn’t have to be something that is expensive. It can be something as simple as I’m going to buy a box of chocolates, maybe some Ferrero Rocher.
The homeowner could think that they’re going downstairs to buy box of chocolates, a small bouquet of flowers and write a little note saying welcome to the apartment, please make yourself at home. They can just leave it on the table. This gesture might cost you like 20 bucks max, and by doing so you have increased the odds of you receiving a positive review by around 50%. At least significantly, it’s really important to think about what you could do a little bit extra. Something a little bit extra in your business which you can you do for your customers, will indicate to them that you go the extra mile.
It’s the same thing with Uber. If you have used Uber even once in your life, you know that there are some people who just want to complete the ride. They don’t understand the value of positive reviews a customer can leave for them. You have to understand the value of a positive review first and foremost in order to go out of your way to try and do what you can. All of this to achieve one positive review is enough social proof. You will receive more customers to your business or for your brand depending on the social proof there is for the brand or specific products. Great customer service is key when you think about How to Gain Reviews for your Amazon Products. Do not underestimate the importance of positive reviews.
Don’t think of buying fake reviews. Start by doing a little bit extra. Some Ubers you travel in are perfectly clean and organized. Generally, as humans you feel more comfortable to get into vehicles that are clean. Some drivers even offer you sanitizer and gum, checks with you if you want the A/C on or off, asks you if you want music or not. These few go the extra length to do something nice for their riders. This way they end up receiving a positive review after the ride.
All I’m saying is, just take a moment to think about this in your business and think about how you can go the extra mile. Again, it does not have to cost you a fortune nor should it have to be something hard to perform. This can be as simple as leaving a note. Have a good follow-up making sure that when your customer receives the product, they hear from you again. Always follow up with them to ask them about the purchase.
You can start with something like “Hey, just wanted to know how are you liking the product so far? Do you have any feedback for me?” Keep track of customer details where you can offer them discounts seasonally and occasionally. Just like in a traditional business model, you have to get creative with this. The last thing I want to add is that you also have to find a way to make yourself unique. Following up is one major step in an Amazon business when How to Gain Reviews for your Amazon Products is concerned.
Think before launching a product
If you’re launching another product on Amazon the same as everyone else, why are people going to buy from you? Also, why are they going to leave you a review? If the product is just as it is and exactly as expected, you have to find a way to make yourself unique. You cannot steal another person’s idea for this. Many people try to copy or simply duplicate another business. It doesn’t necessarily work out for them as you need to find your own edge. Your own uniqueness should be introduced by your products or your store.
For example, last night I ordered takeout and I ordered from this Indian restaurant. The food was something like I have never had before. It was good throughout every bite and I had no regrets as it was just so delicious. I immediately felt like I’m ready to go to Google and leave these people a positive rating. This is an extra that can completely change the customer experience. It makes the restaurant unique. So, this is something small which you can do in your business. Just a small tweak and can make a difference in the world. If you’re interested in building a brand that’s what you need to do. You have to constantly be looking for ways to think about how you could be better than what is already out there.
How can I add more value to my customers? You have to always remember that all we’re doing in business is exchanging value. We are constantly exchanging value. I create a product that you want and something that is going to add value to your life in some shape or form. Because you want it, you’re giving me value by giving me money. It is a symbol of value. You’re going to give me your hard-earned money which is valuable. As an exchange I’m giving you my product which is valuable, so we are exchanging value.
Always remember that if a customer orders something from you and they know what they’re getting, they see your listing on Amazon and your product pictures. That’s what they’re expecting to receive. If they receive something worse than that, you’re really in trouble. But if they see this product on Amazon, that’s what they’re expecting to receive. They paid for it and when they receive this product at their door, imagine they now receive something that is more than what they were expecting. Isn’t this another method on How to Gain Reviews for your Amazon Products?
Increasing the chances of getting reviews
What if you inserted a little extra bonus or if you have a little note? If you had really cute packaging, something more than what they were expecting, that’s going to increase again the likelihood of you getting a review. Sometimes it’s actually good to not show them everything that they’re getting. Only show them that you know what the product is. Give them something more so that when they receive the product it’s always more than they were expecting.
They are pleasantly surprised and have an amazing customer experience. There are no shortcuts around this, and it is how you build a real brand that’s sustainable. Real customers go out of their way to leave your review. It is because you have made a positive impact on their life. You might think it sounds silly like oh I’m just selling them a product. How can I be making a positive impact on their life? These are few steps on How to Gain Reviews for your Amazon Products.
Why are customers buying your products?
The customers are buying your product because it’s going to add value to them in some shape or form. You know I used to not be able to wrap my mind around this because a part of me used to feel like well I’m just selling products, how am I really changing someone’s life. That was a really limiting belief and I didn’t understand that no I am changing someone’s life. It might not be in a hugely significant way but in some shape or form I and that customer is receiving value from receiving my product.
I have the ability to make their day as well as the ability to go above and beyond and do something great for them. This might sound like a bit of work or it a lot of work but I’m telling you that this is how your business will be rewarded. Efforts will not go unnoticed and you will build a raving fan community. When you do stuff like this, your business grows in leaps and it grows exponentially.
When you put the effort to build a real brand and make it a high-quality business you will be rewarded. That’s my advice for you today. You know it can seem appealing to go for those short-term black hat techniques to get reviews. I mean it might work and it might not get in trouble. Maybe there are no repercussions of that but there is a possibility that it could hurt you. I think ultimately, it’s like changing your perspective. Thinking about your business is not something where you can just only take money from customers. Something where you can actually add value to people. When you can make that shift, I really think that you will see more success in your business.
All right folks, hopefully this was helpful to understand How to Gain Reviews for your Amazon Products.